Scenario 6.1 Use the following to answer the questions. Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others. Refer to Scenario 6.1. A dissatisfied
Skola's Auto Repair customer told a friend about his experience. The friend has been a long-time Skola's customer and the next day, didn't remember what he told her. This is an example of
A. perceptive perception.
B. selective exposure.
C. selective distortion.
D. receptive exposure.
E. selective retention.
Answer: E
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Messages flowing downward such as information about procedures, equipment, or customer service generally use ________
A) the indirect strategy B) the direct strategy C) monetary bribes D) skillful appeals to indirect benefits
Jim told his manager, Lana, that a co-worker, Diane, had been in prison for theft. Lana checked into the matter and when she learned that Diane had served time in prison for theft, she fired her
a. Jim is liable to Diane for defamation. b. Jim is liable to Diane for defamation unless he can show a legitimate reason for having to tell Lana about Diane's prison history. c. Jim is liable to Diane for defamation only if she is a public figure. d. Jim is not liable to Diane for defamation.
Which is an example of a tight culture?
a) Japan b) U.S.A. c) Canada d) Australia
One of the problems with the Coolest Cooler on Kickstarter was that:
a. the USB charger caused electric shocks to several customers b. shipping was too expensive for more customers c. supporters lost faith over delayed production d. they crowdfunded on multiple sites, betraying community guidelines