The number of times a member of a target market is exposed to a medium in a given span of time is commonly known as
A) reach.
B) frequency.
C) continuity.
D) return on investment.
E) syndication.
B
You might also like to view...
When an objective function contains squared terms, and the problem's constraints are linear, it is referred to as a quadratic programming problem
Indicate whether the statement is true or false
Which of the following is the most appropriate term to use when describing management's duty to its shareholders??
A)?Official duty B)?Legal duty C)?Fiduciary duty D)?Statutory duty
A broker who fails to disclose a buyer's financial difficulties to the seller has breached his fiduciary duty
Indicate whether the statement is true or false
Technology followership can be used to support
A. only a low-cost strategy. B. both low-cost and differentiation strategies. C. only a differentiation strategy. D. economies of scope but not scale economies. E. scale economies but not economies of scope.