Define and provide an example of each of the following models of mass communication: ritual, publicity, and reception.

What will be an ideal response?


The ritual model looks at how and why audience members consume media messages. An example would discuss the situations in which people consume media. The publicity model examines how media coverage makes a topic important. An example of how a topic came to be discussed after receiving media coverage would support this. The reception model looks at how audience members derive and create meaning out of media content. An example would be how different people interpret messages in different ways depending on their backgrounds.

Communication & Mass Media

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The wounded Marine recalled that an IED (improvised explosive device) had

detonated near his vehicle. In this statement, "IED" constitutes a/an _____. A) acronym B) connotation C) concrete word D) technical word

Communication & Mass Media

Which source of attraction is a component of competence?

A. bravery B. uniqueness C. charisma D. kindness

Communication & Mass Media

Film Journals, unlike formal writing, demand that an author stays focused on a central, clearly-defined argument

Indicate whether the statement is true or false

Communication & Mass Media

"What steps should the city take to improve our local parks?" is an example of a well-worded question for a problem-solving group discussion.

Answer the following statement true (T) or false (F)

Communication & Mass Media