Define and provide an example of each of the following models of mass communication: ritual, publicity, and reception.
What will be an ideal response?
The ritual model looks at how and why audience members consume media messages. An example would discuss the situations in which people consume media. The publicity model examines how media coverage makes a topic important. An example of how a topic came to be discussed after receiving media coverage would support this. The reception model looks at how audience members derive and create meaning out of media content. An example would be how different people interpret messages in different ways depending on their backgrounds.
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Indicate whether the statement is true or false
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Answer the following statement true (T) or false (F)