Frequent flier miles would be an example of which barrier to entry?
A. Creating product uniqueness
B. Building in switching costs
C. Building customer loyalties
D. Securing access to supply of key resources
Answer: B
You might also like to view...
The maintenance factors of two-factor theory are also called ______.
a. basic motivators b. low motivators c. extrinsic motivators d. intrinsic motivators
During September, a small roofing company purchased 500 bundles of a certain type of shingle at a price of $35 per bundle, $5 less than the standard price. Its standard quantity of this type of shingles is 550 bundles. What is the journal entry to record the purchase of materials?
A) Materials 20,000Materials Price Variance 2,500Accounts Payable 17,500 B) Materials 20,000Materials Price Variance 2,500Accounts Payable 22,500 C) Materials 17,500Materials Price Variance 2,500Accounts Payable 15,000 D) Materials 20,000Materials Price Variance 2,750Accounts Payable 17,250
Regardless of the objective of an advertising campaign, each campaign's objectives must be
A. designed for use in both a pull and a push strategy. B. either informative or persuasive but not both. C. specific and measurable. D. consistent with those of the available media. E. sincere and emotional.
The oil could be changed at the push of a button without dirtying your hands or peering underneath the new Chrysler Crepitus. This is an important achievement in their Design for Six Sigma program
Indicate whether the statement is true or false.