One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?
A) normal depletion
B) sensory gratification
C) social approval
D) intellectual stimulation
E) value enhancement
A
You might also like to view...
Personal appearances and dress codes, processes and structures, behaviors and attitudes, and artifacts of the culture, such as awards, myths, and stories are all examples of ______.
A. observable culture B. competing culture C. unobservable culture D. market culture
A ______ format allows you to divide your subject into groups or major categories.
a. topical b. spatial c. cause and effect d. chronological
In the global environment of multinational organizations, when there is a(n) ______ of subunits of the organization, much of the coordination and control shifts to individuals in positions that link the subunits.
A. global integration B. loose coupling C. managerial role D. extra role
Evidence shows that returns on corporate stocks and Treasury bills were about equal
Indicate whether the statement is true or false.