All of the following are correct about international strategy except:
A. International strategy needs to be consistent among the various functions, products, and regional units of the company.
B. International strategy needs to be consistent with the demands of the international competitive environment.
C. International strategy is the basis for establishing a company's mission and vision.
D. International strategy has a goal of achieving and maintaining competitive advantage.
E. International strategy is concerned with the way firms make fundamental choices about developing and deploying scarce resources internationally.
Answer: C
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