In trying to convince her company to do consumer research with social media, Joan Lewis, Procter & Gamble's market knowledge officer, has asserted all of the following EXCEPT
A) social media are quicker than other methods for tracking fast-changing consumer behavior.
B) social media permit better two-way communication between the company and consumers .
C) social media research needs more sophistication and better standards of measurement.
D) social media research will soon replace outdated and expensive traditional research methods.
Answer: D
You might also like to view...
Which type of outline is the most complete?
A) presentation B) preparation C) key word D) extemporaneous E) skeletal
Explain how language may be used within a group culture.
What will be an ideal response?
When used effectively, repetition in a speech
A. helps to build a strong cadence. B. unifies a sequence of ideas. C. reinforces an idea. D. All the answers are correct. E. both helps to build a strong cadence and reinforces an idea.
Which of the following is a characteristic of oral
style? a. formal language b. technical language c. animated language d. impersonal messages