Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings?in effect ________ the parent brand
A) diluting
B) cannibalizing
C) reinforcing
D) eroding
E) revamping
B
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Net income is shown on the work sheet as a(n)
a. debit in the Income Statement columns; b. credit adjustment to the Owner's Equity column; c. debit in the Balance Sheet columns; d. credit in the Trial Balance columns; e. adjusting entry.
Words like all and worst are considered "extreme absolutes."
Indicate whether the statement is true or false
The first section of the statement of cash flows derives cash flow from _____ activities. The _____ method reports the amounts of cash received from customers less cash disbursed to suppliers, employees, lenders, and taxing authorities
a. operating; direct b. operating; indirect c. investing; direct d. investing; indirect e. financing: direct
What kinds of organizations tend to be the most open to change?
a. Organizations where senior leadership has a significant number of initiatives and priorities b. Organizations with a strong culture where everyone tends to agree c. Organizations where employees are extremely loyal and defensive of their particular specialty d. Organizations that are flexible and have information readily accessible by staff