Which of the following is NOT a guiding principle in setting standards for public relations research?
A) to distinguish short-term outcomes from long-term outputs
B) to use various evaluation techniques to determine effectiveness
C) to distinguish between public relations effectiveness and advertising effectiveness
D) to establish clear program objectives directly to business goals
A
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Realizing that although household products is a huge category — taking up an entire supermarket aisle or more — it is an incredibly boring one, the founders of Method Products designed a sleek, uncluttered dish soap container that also carried
functional advantages, such as ease of dispensing soap and cleaning. Method is competing in the crowded market for household products on the basis of superior ________. A) design B) durability C) conformance D) reliability E) performance quality
In an integrated cash receipts system, the cash receipts clerk reconciles the checks and the remittance advices and prepares deposit slips
Indicate whether the statement is true or false
The internal business perspective of the balanced scorecard is concerned with ________.
A) how customers perceive the business and its products and services B) the company's ability to improve and create value C) which business processes the company must excel in to meet expectations D) whether investors and creditors view the company favorably
The area of public law that creates the most rules and decides the most controversies is:
A) criminal law. B) judicial law. C) legislative law. D) administrative law.