A brand community refers to
A. those brands with whom a person does not wish to be identified with.
B. people to whom an individual looks to as a basis for purchasing particular brands.
C. a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.
D. those buyers who, through the size of their purchases, affect where marketing dollars will be spent on a particular brand.
E. the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, behaviors, and brands.
Answer: C
You might also like to view...
Name one difference in how men and women perceive appropriate behavior.
What will be an ideal response?
Appropriate methods for conducting exploratory research would include:
A) secondary data analysis B) experience surveys C) case analysis D) only A and B E) all of the above
The Taylor Company uses a process costing system. Assume that direct materials are added at the beginning of the period and that direct labor and overhead are added continuously throughout the process. The company uses the FIFO costing method. The following data are available for one of its accounting periods Units Beginning work in process 26,000 (70 percent complete for conversion costs) Units
started 180,000 Units transferred out 191,000 Ending work in process 15,000 (60 percent complete for conversion costs) Equivalent units for direct materials of Taylor Company are A) 180,000. B) 202,000. C) 176,000. D) 191,000.
Under the UCC, a holder in due course is a holder who has given value for the instrument. Which of the following holders have given value for the instrument?
a. Beth promises to paint the neighbor's house in exchange for a promissory note as an advance payment for the job. b. Steve gives a note and mortgage on his house to his attorney as a retainer to handle his pending divorce. c. Todd, a newspaper carrier, accepts a properly indorsed two-party check for the past two months of deliveries. d. All of the above are correct.