The individuals and departments within an organization that need to be satisfied and to whom a business needs to market an idea or solution are called ________ customers
a. external
b. internal
c. B2B
d. B2C
b
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To keep their strategic alliances thriving, corporations have begun to develop organizational structures to support them and have come to view the ability to form and manage strategic alliances as core skills. This is called ________
A) value managed partnership B) decentralized partnership C) centralized partnership D) partner relationship management E) intensive growth management
If the cost of goods sold account appears in a company's trial balance, the company is using a perpetual inventory system
Indicate whether the statement is true or false
Which of the following would a marketer LEAST likely do to encourage habitual buying behavior?
A) dominate shelf space B) run frequent reminder ads C) keep shelves fully stocked D) stress unique features in ads E) offer lower prices and coupons
Grant Thornton is an example of a "tier two" accounting firm that positions itself on offering better service and/or lower prices
Indicate whether the statement is true or false