This question contains two parts; be sure to answer both. First, describe the elements of the communication process. Next, imagine that you are the CEO of a cosmetics company. Your company is headquartered in Chicago, where you have more than 3,000 employees. You are planning to give a talk to all the employees, a "state of the company" address that reviews the company's performance, victories, and challenges over the past 12 months. Because you want every employee to be able to listen to your address, you decide to do it as a webcast that employees can watch on their computers in real time. Explain how your webcast includes each element of the communication process.
What will be an ideal response?
The sender is the person wanting to share information called a message, and the receiver is the person for whom the message is intended. Encoding is translating a message into understandable symbols or language. Decoding is interpreting and trying to make sense of the message. Feedback occurs when the receiver expresses his or her reaction to the sender's message. The entire communication process can be disrupted at several different points by what is called noise, which is any disturbance that interferes with the transmission of a message. Noise can occur as jargon (terminology specific to a particular profession or group) and in nonverbal communication.
Students should explain how the cosmetic company CEO's webcast includes each element of the communication process: The CEO is encoding a message, while the employees are decoding it. To allow for feedback, the CEO might take questions and comments from the audience. Noise may occur if employees are multitasking while they watch the webcast, if they are answering email, if they are interrupted in some way, or if noise in the external environment interferes with their concentration.
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