What are the four factors that limit the effectiveness of frequent-shopping programs?
What will be an ideal response?
The four factors that limit the effectiveness of frequent-shopping programs include the following:
(1) They can be expensive.
(2) It is difficult to make corrections in the programs if problems arise.
(3) It is not clear that these programs increase customer spending.
(4) It is difficult to gain a competitive advantage based on frequent-shopper programs because the programs are very visible, so they can be easily duplicated by competitors.
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How do public relations and advertising differ?
A) Advertising is about selling an organization; in public relations it's about selling products and services. B) Public relations strives for unbiased, objective, third-party messengers to relay information about an organization as well as its products and services; in advertising, the choice of media helps accomplish that. C) There virtually is no difference between the two. D) Advertising focuses on paying for time or space that allows advertisers to disseminate their organization's messages about its products and services; in public relations, credibility helps to earn media recognition.
Which of the following is an internal event?
A) Caddie salaries are paid by a country club. B) Dividends are distributed to a company's stockholders. C) Potatoes used in a fast-food restaurant are purchased. D) Products are transferred from the assembly area to the painting station.
Under the ________ Act, the Federal Reserve Board determines what constitutes a reasonable and proportional fee for debit card transactions
A) Dodd-Frank B) Federal Consumer Protection C) Bankruptcy Reform D) Consumer Credit Protection
In the long run, firms must approach outsourcing decisions based on cost alone to strengthen their core capabilities.
Answer the following statement true (T) or false (F)