If industry sales are 2000 and the top four firms have sales of 170, 140,100 and 80, respectively what will be the four-firm concentration ratio?
A) 49 percent
B) 24.5 percent
C) 490 percent
D) 2.45 percent
Ans: B) 24.5 percent
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A) marketing mixes B) marketing programs C) ROMI measures D) marketing metrics E) promotional strategies
________ are often associated with a low-cost leader strategy, whereas, ________ are frequently an important aspect of a differentiation strategy.
A. Marketing innovations; management innovations B. Product innovations; service innovations C. Process innovations; product innovations D. Radical innovations; instrumental innovations
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