Customer A generates $17,500 (on average) of annual sales for a supplier with a profit margin of 12%. Customer B generates $19,000 (on average) of annual sales for the supplier with a profit margin of 10%. Assume a 7% discount rate and that each customer has an expected lifetime of 5 years. Which customer has a greater customer lifetime value?
a. Customer A
b. Customer B
c. Customer A and B have equivalent lifetime values
d. Cannot be determined from the information given
a. Customer A
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The belief that a person’s personality is the result of their learning, experience, and social relationships in life, is typical of which approach to personality?
a. Humanist b. Trait c. Socio-cognitive d. Psychoanalytic
A commercial factor in project selection and screening might be:
A) A need to develop employees. B) The likelihood that users of the project are injured. C) The long-term market dominance. D) The impact on the company's image.
A(n) ________ strategy is most likely to be used when a product is regarded as a generic good and therefore does not have to be sold based on name brand or support service.
A. quality imperative B. political imperative C. economic imperative D. administrative coordination
Which of the following should increase the likelihood that Ms. Piper's Form 1040 will be selected for audit by the IRS?
A. Ms. Piper's AGI is $58,400, and she deducted $27,590 of charitable contributions on her Schedule A. B. Ms. Piper files as head of household because she maintains a home for her 89-year old mother who has Alzheimer's disease. C. Ms. Piper reported $10,200 alimony income from her former spouse. D. None of the above should increase the likelihood of audit.