If you are trying to sell a clothing line to mature consumers, which of the following should you avoid in your promotional messages?
a. Telling them that this is new and that they should be trend setters
b. Trying to appeal to their sense of brand loyalty
c. Making the message simple and direct
d. Promoting the value of your product
a. Telling them that this is new and that they should be trend setters
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Figure 4-5According to Figure 4-5 above, A defines what level in the Maslow hierarchy of needs?
A. social B. physiological C. safety D. self-actualization E. personal
A/An ___________ is a neutral third party officially assigned to settle a dispute who listens to both sides of the argument as stated by the parties.
a. Mediator b. Arbitrator c. Intermediary d. Conciliator
Objective impossibility occurs if a particular contracting party is unable to perform because of financial inability or lack of competence
a. True b. False Indicate whether the statement is true or false
A jewelry store is more likely than a jewelry manufacturer to consider ________ in making a location decision
A) transportation costs B) cost of raw materials C) appearance/image of the location D) quality of life E) taxes