A firm's "marketing mix" decision areas do NOT include
A. Promotion.
B. Product.
C. Price.
D. Place.
E. People.
Answer: E
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________ are ambassadors who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards
A) Leading adopters B) Brand evangelists C) Surrogate consumers D) Market mavens E) Innovators
If a company's current ratio is 3.0 and the current liabilities are $100,000, then the current assets are:
A) $400,000. B) $300,000. C) $103,000. D) $ 33,333.
Administrative regulations: A) are essentially industry advisories
B) are case-law precedents. C) generally have the force of statute. D) are Constitutional principles.
System response time is considered an external operational measure
Indicate whether the statement is true or false