Which of the following best describes the type of structure used in a basic broadcast story?

A. circular
B. inverted pyramid
C. scattershot
D. zigzag


A. circular

Communication & Mass Media

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Which component of a direct mail package helps gather a response from the intended recipient?

a. Reply card b. Return envelope c. Teaser d. Brochure

Communication & Mass Media

When should you calibrate a zoom lens?

a. only at the beginning of the shoot b. only when the object/subject changes position c. every time you have zoomed in and out d. every time either the camera or the object/subject changes position e. every time you enter a new lighting environment

Communication & Mass Media

Red is the best color to use for visuals because it has similar associations across cultures

Indicate whether the statement is true or false

Communication & Mass Media

Should a consultant correct a problem as soon as you see it?

A. A consultant should B. A consultant should not

Communication & Mass Media