Which of the following best describes the type of structure used in a basic broadcast story?
A. circular
B. inverted pyramid
C. scattershot
D. zigzag
A. circular
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Which component of a direct mail package helps gather a response from the intended recipient?
a. Reply card b. Return envelope c. Teaser d. Brochure
When should you calibrate a zoom lens?
a. only at the beginning of the shoot b. only when the object/subject changes position c. every time you have zoomed in and out d. every time either the camera or the object/subject changes position e. every time you enter a new lighting environment
Red is the best color to use for visuals because it has similar associations across cultures
Indicate whether the statement is true or false
Should a consultant correct a problem as soon as you see it?
A. A consultant should B. A consultant should not