A few years ago, Toro introduced a small, lightweight snowblower called the Snow Pup. Even though the product worked great, sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal. This is how _____ can influence the consumer decision-making process.

A. selective distortion
B. incorrect problem recognition
C. lifestyle dissonance
D. Americanization
E. selective exposure


Answer: A

Business

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