What type of shopping center has an open-air configuration of specialty stores, entertainment, and restaurants?

A. Marketing complexes
B. Omnicenters
C. Power centers
D. Lifestyle centers
E. Shopping strips


Answer: D

Business

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Indicate whether the statement is true or false

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Common to most assessments of segment attractiveness are measurements of market demand, competitive intensity, and market access

Indicate whether the statement is true or false

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Members of a population who are less well known, disliked, or whose opinions conflict with the respondents' have a low probability of being selected into a ________

A) convenience sampling B) judgment sampling C) referral sampling D) quota sampling E) popularity sampling

Business

Strategic intent refers to a situation where a company

A. relentlessly pursues an ambitious strategic objective. B. changes its long-term direction and decides to pursue a newly adopted strategic vision. C. decides to adopt a particular strategy. D. commits to pursuing balanced-scorecard objectives. E. commits to using a particular business model to make money.

Business