What is not suggested by the textbook to help combat culture shock?
a. Make sure the job you will be doing is clear from the very beginning
b. Talk to people who have been in that country to get their advice and feedback
c. Research the culture and the language
d. Try not to create cultural bias by researching the new culture
d. Try not to create cultural bias by researching the new culture
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Which of the following most accurately describes a brand extension?
A) a new product that combines the power of two or more brand names B) a new product sold under an established brand name C) a new product added to the lower end of a product mix D) a new product added to the higher end of a product mix E) a new product line added to a product mix
________ segmentation focuses on why people buy what they buy.
A. Occasion B. Benefits sought C. Usage rate D. Demographic E. Social class
Researchers gave participants in an assessment center their choice of working on either complex or simple tasks. They found that
a. the smart people chose to work on the simpler and easier tasks b. the number of complex tasks that people performed had an even bigger effect on leadership emergence than the measure of cognitive ability c. interestingly, there was no difference in intelligence between those who worked on complex tasks and those who worked on simple tasks d. it was the total number of tasks performed (either simple or complex) that predicted leadership emergence, rather than the type of tasks
BestDrive Inc. is a large automobile company. The company's petrol cars strategic business unit (SBU) has been recognized as a cash cow, and its hybrid electric cars SBU has been categorized under stars. Which of the following can be inferred from this scenario?
A. The petrol cars SBU operates in a low-growth market, whereas the hybrid electric cars SBU operates in a high-growth market. B. The petrol cars SBU is more important than the hybrid electric cars SBU in terms of future growth for the company. C. The petrol cars SBU will have a relatively low market share in its industry, whereas the hybrid electric cars SBU will have the least market share in its industry. D. The strategic recommendation for the hybrid electric cars SBU will be to harvest it, whereas for the petrol cars SBU, the company should just maintain it.