Which of the following competitive strategies is least profitable?
a. differentiation
b. cost leadership
c. confrontation
d. price fixing
C
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Which of the following is an example of a contingent liability?
a. A liability for notes payable with interest included in the face amount. b. The liability for future warranty repairs on computers sold during the current period. c. A lawsuit pending against a restaurant chain for improper preparation of food. d. A corporate long-term employment contract with the chief executive officer.
The John Deere brand might make someone think of a rugged, Midwestern male who is hardworking and trustworthy, which the brand management folks would learn through ________ research
A) brand personification B) projective technique C) visualization D) laddering E) Zaltman Metaphor Elicitation Technique
When the productivity of organizations in a country improves, people
A. get goods and services at lower prices. B. are forced to buy goods and services at higher prices. C. end up paying for services that are taxed at higher rates. D. get lower wages from their employers.
A tenant cannot sublease unless the lease permits it
Indicate whether the statement is true or false