Salma launched an online grocery service 12 months ago, and her current customer base mostly comprises friends and acquaintances. Now she wants to improve the website so she can attract more customers
What can Salma do to identify which areas of the website need improvement or redesigning?
a. Conduct customer focus groups
b. Hire marketing consultants
c. Hire website designers
d. Browse similar websites
A
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Which of the following purposes requires a balance of informative and persuasive strategies?
A) agenda setting B) inducing action C) creating a positive or negative feeling D) weakening commitment E) equalizing a position
Answer the following statement(s) true (T) or false (F)
1. Bipolar questions force an interviewee to select one of two responses. 2. Performance reviews are also known as exit interviews. 3. Mirror questions paraphrase an interviewee’s previous response to ensure clarification and to elicit elaboration. 4. Open questions are those that enable and prompt interviewees to answer “yes” or “no.”
D'Angelo gave a speech on teacup pigs. This is an example of a speech to
a. explain. b. instruct. c. describe. d. report.
Teneesha and Preet have very different opinions about whether the United States should have invaded Iraq and started a war. What type of conflict is this and how can this conflict be managed?
What will be an ideal response?