What is Maslow's hierarchy of needs? How does it apply to the consumer buying decision process?
What will be an ideal response?
Abraham Maslow, an American psychologist, conceived a theory of motivation based on a hierarchy of needs. According to Maslow, humans seek to satisfy five levels of needs, from most to least basic to survival. This pyramid is known as Maslow's hierarchy of needs. The five levels in Maslow's hierarchy of needs are physiological needs, safety needs, social needs, esteem needs, and self-actualization needs.
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Activity-based management focuses on enhancing activities that add value to the product and reducing those that do not
Indicate whether the statement is true or false
Trevor requires all applicants take a paper-and-pencil test with questions like “If a customer accidentally gave you too much money, would you return the excess?” Trevor is giving his applicants a(n) ______ test.
A. genetic B. honesty C. personality D. cognitive ability
A persuasive speech asking management to implement domestic partner benefits is designed to:
a. Actuate b. Reinforce c. Inform d. Explain e. Convince
How does the amortization of the discount on a note payable affect the elements of a company's financial statements?
A. Decreases interest expense and increases liabilities B. Decreases interest expense and decreases liabilities C. Increases interest expense and increases liabilities D. Increases interest expense and decreases liabilities