What should you consider in selecting the most appropriate medium for your message?

a. What audience are you trying to reach and what is its receptiveness to each medium?
b. When do you need to reach this audience and by what date does it need to receive a message in order to respond the message?
c. How much do you need to spend and how much can you afford to spend?
d. All of the above.


D

Communication & Mass Media

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The goal of the Go Red campaign is to ______.

A. find a cure for heart disease B. build healthier lives free of cardiovascular diseases and stroke C. build awareness of the risks of heart disease D. maintain the reputation of the American Heart Association

Communication & Mass Media

What color do we get when we subtractively mix all three subtractive

primaries?

a. white b. black c. reddish green d. greenish red e. yellow

Communication & Mass Media

Varying your pitch means talking ___________________.

a. faster at times, slower at others b. louder at times, softer at others c. higher at times, lower at others d. sprightly at times, harsh at others

Communication & Mass Media

The learned act of paying attention, assigning meaning, and responding to a verbal and/or nonverbal message is known as

a. hearing. b. understanding. c. listening. d. receiving.

Communication & Mass Media