Which of the following is true of brand equity?
A. It is a tangible asset that adds value to a service.
B. It enables the seller to hide product successes from its competition.
C. It allows the seller to use undifferentiated marketing.
D. It is goodwill that results from a favorable impression.
E. It allows the seller to stop all promotional activities and redirect its funds to other areas of operation.
Answer: D
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Answer the following statement true (T) or false (F)
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Indicate whether the statement is true or false
Variance in volume reflects any difference in actual versus planned market demand plus any difference in actual versus planned ________
A) customer satisfaction B) market share C) selling price D) profit margin E) marketing expense
A "best practice" standard
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