Which of the following strategies should you use if the audience you are about to address agrees with you, is undecided, or has no opinion?

a) Acknowledge both sides of the argument.
b) Find common ground.
c) Accept differences of opinion.
d) Use fair and reasonable evidence.
e) Enhance your personal credibility.


ANS: a

Communication & Mass Media

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Which part of a feature story sets the stage for the rest of the story for the readers and makes an initial point about the story?

a) Snapper b) Lead c) Body d) Summary

Communication & Mass Media

A group member always keeps herself up-to-date and in group discussions comes up with creative suggestions that lead to high quality solutions. Which type of communication function does this group member's action describe?

a) Idea generatio b) Evaluation c) Analysis d) Personal sensitivity

Communication & Mass Media

In the catalytic theory, the chances of media violence triggering real-life violence is affected by how the media violence is seen. Which of the following is NOT a factor in triggering real-life violence?

A) whether the violence in the media is rewarded B) whether the media exposure is heavy and frequent C) whether the media violence is watched during the day or at night D) whether a violent person fits other behavioral profiles

Communication & Mass Media

Identify and explain the five distinctions between oral style and written style. Explain the implications for the use of language in a speech.

What will be an ideal response?

Communication & Mass Media