Kellogg's used a panel of consumers to evaluate its Kashi Heart to Heart cereal campaign featuring children who read the cereal box and try to persuade their parents to watch their cholesterol. These consumers judged the advertisements prior to the execution of the advertising campaign. This is an example of a(n)
A. pretest.
B. inquiry test.
C. recognition test.
D. recall test.
E. posttest.
Answer: A
You might also like to view...
Sustainability in the context of creating environmental value refers to ______.
A. ensuring a steady and long-term stream of revenues B. ensuring a steady and long-term stream of profits C. ensuring that current operations do not deplete resources now and for the future D. ensuring a steady and long-term stream of sales
Improving business processes by reengineering them, benchmarking specific activities against industry leaders, encouraging employee input to identify excess costs, increasing capacity utilization, and improving employee productivity lead to a significant overall gain. These are examples of which turnaround strategy used by successful companies?
A. selective product and market pruning B. asset and cost surgery C. global expansion D. piecemeal productivity improvements
A company using the perpetual inventory system purchased inventory worth $25,000 on account with terms of 2/10, n/30. Defective inventory of $2,000 was returned 2 days later and the accounts were appropriately adjusted. If the invoice is paid within 10 days, the amount of the purchase discount that would be available to the company is ________.
Select one: A. $490 B. $460 C. $540 D. $500
What should be the price of a stock that offers a $4 annual dividend with no prospects of growth, and has a required return of 12.5 percent?
A) $32.00 B) $50.00 C) $25.00 D) $8.50