Julian Colton is an athlete who has won Olympic medals in various track events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain public's attention. Which of the following marketing strategies does this scenario best illustrate?

A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing


Answer: A

Business

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Answer the following statement true (T) or false (F)

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The ______ speaker praises and congratulates a graduating class.

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A. there are reasons to decouple buyer-related activities in favor of locational advantages. B. buyers' demand for short delivery times and/or high transportation costs make it uneconomical to operate from one or just a few locations. C. it helps hedge against the risks of exchange rate fluctuations, supply disruptions, and adverse political developments. D. buyer-related activities (such as sales, advertising, after-sale service, and technical assistance) need to take place close to buyers. E. there are diseconomies of scale in trying to operate from a single location.

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Karl was diagnosed with cancer and had to quit work because he was very sick

Debts began to grow and Karl now owes $100,000 to the bank and credit card companies, plus $12,000 in unpaid child support payments, plus he still owes $80,000 on the mortgage on his condominium. Karl is hoping to avoid going bankrupt. Which of the following should Karl do at this stage? A) file a Division 1 Proposal B) file a Division 2 Proposal C) file a CCAA proposal D) pay his mortgage but default on his other debts E) he should declare bankruptcy and all his debts would be erased and he can still keep his condo

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