Which element of the marketing mix is most closely associated with a company's supply chain?
A) production
B) place
C) price
D) profit
E) promotion
B
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Indicate whether the statement is true or false
The accounts in a chart of accounts are normally listed in alphabetical order
Indicate whether the statement is true or false
The BRIC countries are ________
A) Bolivia, the Republic of Haiti, Israel, and Chile B) Britain, the Republic of the Marshall Islands, Ireland, and the Commonwealth of Australia C) Brazil, Russia, India, and China D) Burundi, Rwanda, Ivory Coast, and Congo E) Belarus, Romania, Iceland, and Czech Republic
How valuable a low-cost leader's cost advantage is depends on
A. the low-cost leader's ability to be the industry leader in manufacturing innovation so as to keep lowering its manufacturing costs. B. the aggressiveness with which the low-cost leader pursues converting the cost advantage into the absolute lowest possible costs. C. the leader's ability to combine the cost advantage with a reputation for good quality. D. how easy it is for the low-cost leader to gain the biggest market share. E. whether it is easy or inexpensive for rivals to copy the low-cost leader's methods or otherwise match its low costs.