________ appeals help consumers make purchase decisions by offering facts in advertising messages and strong arguments built around relevant issues, explaining key benefits of the firm's products and services.

A. Institutional
B. Niche marketing
C. Emotional
D. Informational
E. Reminder


Answer: D

Business

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When the cost-adjusted-to-market method is used to account for a long-term investment in the stock of another company, the carrying value of the investment is directly affected by

A) the dividend distributions of the investee. B) the earnings and dividend distributions of the investee. C) the earnings of the investee. D) neither the earnings nor the dividends of the investee.

Business

Retained earnings measures the cumulative excess of net income over dividends for the life of a firm. Cumulative means that retained earnings aggregates all undistributed earnings

Indicate whether the statement is true or false

Business

Typically, which generation was born between the 1960s and 1980s, lived at times of high levels of unemployment and economic recession, and can be somewhat cynical?

a. Generation Y b. Baby Boomers c. Generation X d. Naughties

Business

Under the CISG:

a. loss of, but not damage to, the goods after the risk of loss has passed to the buyer discharges the buyer from the obligation to pay the purchase price. b. if the sales contract involves the carriage of the goods and the seller is not obligated to hand them over at a particular destination, risk of loss passes to the buyer when the goods are handed over to the first carrier. c. if the sales contract does not involve carriage of the goods, the risk of loss passes to the buyer when the goods are tendered to him. d. All of the answers are correct.

Business