In what way is the market share objective viable?
What will be an ideal response?
The importance of market share is explainable by the fact that it is related to cost. Cost is a function of scale or experience. Thus, the market share leader has a lower cost than the competitors because superior market share permits the accumulation of more experience.
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Which of the following examples is NOT a billing scheme?
a. Mary purchases a new laptop for her brother-in-law with company's funds. b. Mark submits a receipt of his cab fare for reimbursement, which includes an extra $10. c. Joven double pays a vendor for the purchase of inventory and then pockets the second payment when it is returned. d. Harry submits invoices in the name of the dummy company and collects the amount.
The demand for many business goods tends to change more slowly than the demand for consumer goods
Indicate whether the statement is true or false
Which of the following is a cognitive barrier to responsible, ethical decision making?
A. Following simplified decision rules B. Choosing the alternative that meets maximum decision criteria C. Selecting only the best option D. Considering unlimited alternatives
Use this information for questions that refer to the World Tennis Ball (WTB) Company case.World Tennis Ball Co. (WTB) makes tennis balls and sells them only in the United States. Raul Fernandez, the firm's marketing manager, is comparing his firm's distribution with two major competitors.1) WTB sells its products through four regional distributors, who then sell to 22 sporting goods wholesalers. The wholesalers sell to a total of 7,000 retail outlets. From its website, WTB also sells directly to any customer who will purchase a minimum quantity of 24 tennis balls. WTB cooperates with members of its channel but maintains some control through its economic power and leadership. It helps to direct the activities of the whole channel and tries to avoid or resolve channel conflicts.2)
American Tennis Ball (ATB) is a competitor that sells through two distributors-each with half the country. The distributors then sell through six sporting goods wholesalers, and they, in turn, sell to 1,000 retail outlets (split between two national sporting goods chains and two general merchandise stores). ATB and its channel make little effort to work together. However, because of a relatively low level of competition between the distributors, the wholesalers, or the retail stores, each member of the channel gives the product special attention.3) National Tennis Ball (NTB) sells its products through only three tennis specialty wholesalers that sell only to tennis clubs. NTB actually owns the wholesale firms that handle its products. NTB's balls are only available at certain tennis clubs and NTB limits coverage to only one club in a particular geographic area.These three tennis ball producers all rely on retailers to reach consumers who want to buy only a few balls at a time. Apparently they all think that this is an efficient way to A. address discrepancies of quantity. B. minimize the potential for conflict in the channel. C. achieve intensive distribution. D. deal with sorting activities. E. handle discrepancies of assortment.