Film ______________________ is unexposed photographic film characterized by its gauge (such as 8mm, 16mm, 35mm, or 70mm), type (black and white or color, along with other factors), light and color sensitivities (such as ISO and color temperature ratings), physical characteristics (such as length), and brand (Eastman Kodak, Fuji, and so forth).

Fill in the blank(s) with the appropriate word(s).


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Communication & Mass Media

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______ claims that we strive to maintain a comfortable balance in our approach–avoidance behaviors.

a. equilibrium theory b. arousal-labeling theory c. expectancy violations model d. cognitive valence theory e. sequential-functional model

Communication & Mass Media

A leader should be responsible for goal setting, agenda making, discussion clarification, and both consensus and disagreement identification. This is called the ________ responsibility of the leader

a) procedura b) ethical c) task d) interpersonal

Communication & Mass Media

Which types of documents are developed by corporations to target media personnel, industry peers, and their customer base?

a. White papers b. Memorandums c. Business letters d. Sales proposals

Communication & Mass Media

In 2007, Viacom filed a copyright infringement lawsuit against which company?

a. Yahoo! Video b. YouTube c. iTunes d. Hulu

Communication & Mass Media