What is "global marketing" and how does it differ from "regular marketing"? Giving examples of at least one major corporation that explains these differences
What will be an ideal response?
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. An organization that engages in global marketing focuses its resources and competencies on global market opportunities and threats. A fundamental difference between "regular marketing" and "global marketing" is the scope of activities. A company that engages in global marketing conducts important business activities outside the home-country market. For example, as Walmart expands into Guatemala and other Central America countries, it is implementing a market development strategy.
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Suppose that a Swiss watch that costs 400 francs in Switzerland costs $200 in the United States. The exchange rate between the franc and the dollar is
a. 2 francs per dollar. b. 1 franc per dollar. c. $2 per franc. d. $3 per franc.
A top-of-mind brand is:
A) the company's chief competitor, as identified by a competitive analysis B) the brand that comes to mind in a product category when asked to name the first brands a person can think of C) the most expensive good or service in a product category D) a purchasing alternative when the primary product is not available
In the distributed data processing approach
a. computer services are consolidated and managed as a shared organization resource b. the computer service function is a cost center c. the end users are billed using a charge-back system d. computer services are organized into small information processing units under the control of end users
What business sector accounts for the majority of CO 2 emissions in the U.S.?
a. industrial sector b. building sector c. transportation sector d. energy sector