Specialists at an advertising agency must determine the best execution format for an advertising message. Name and describe three of these formats
What will be an ideal response?
Comparison: explicitly names one or more competitors
Demonstration: shows a product "in action" to prove it performs as claimed
Testimonial: shows a celebrity, expert, or "man on the street" vouching for the product's effectiveness
Slice of life: shows a scene from everyday life
Lifestyle: shows a person attractive to the target audience in an appealing setting
You might also like to view...
LLCs have become popular for all except which of the following reasons:
a. management flexibility. b. tax status as a partnership. c. uniformity of law. d. limited liability.
Simulation models must be ________ to make sure they are accurately replicating the system being simulated
Fill in the blank with correct word.
A broad set of plans that outlines alternative courses of action when problems develop is called a strategy.
Answer the following statement true (T) or false (F)
In Geczi v. Lifetime Fitness, where Geczi suffered an injury when a treadmill at Lifetime malfunctioned but a jury held Lifetime not to be negligent, the appeals court held that Lifetime:
a. was liable for negligence for failure to warn Geczi of the risks b. was liable for negligence because the machine was not properly maintained c. was not liable because Geczi had been seen not exercising good judgment when using the machine d. was not liable because Geczi assumed the risk and signed a liability waiver e. none of the other choices