. Which of the following firms would likely pose the least competitive threat?
A. a firm in the same industry and in the same strategic group
B. a firm in the same industry and in the nearest strategic group looking to join your group
C. a competitor to your product where a high switching cost exists
D. a firm that produces substitute goods to your product line
Answer: C
You might also like to view...
The starting point in planning marketing communications is a ________ that profiles all interactions customers in the target market may have with the company and all its products and services
A) marketing budget B) communications audit C) market research program D) publicity campaign E) product launch
The only objective of the Just-In-Time philosophy is to reduce inventory levels
Indicate whether the statement is true or false
Symbolic analysis attempts to analyze the symbolic meaning of objects by comparing them with their opposites
Indicate whether the statement is true or false
Extemporaneous speeches require no preparation or rehearsal
Indicate whether the statement is true or false