In order to ensure marketers will select and execute the right marketing mix strategies to maximize success, they should engage in the process of ________ ________.
Fill in the blank(s) with the appropriate word(s).
strategic planning
Firms must continually undertake the task of strategic planning. Shifting conditions, including changing customer needs and competitive threats, ensure that what worked in the past will not always work in the future, thus requiring firms to modify their strategies.
You might also like to view...
Based on U.S. consumer segmentation of consumer attitudes toward green marketing, the group that includes heavy users of green marketing products, but is not politically active is called:
A) true-blue greens B) greenback greens C) sprouts D) basic buyers
Four decades ago, the phrase global marketing did not exist
Indicate whether the statement is true or false
The selection of historical cost over current value as the attribute to be measured for assets is an example of the trade-off of
a. Reliability over relevance b. Costs over benefit c. Comparability over consistency d. Understandability over verifiability
Experts predict that social media will become as important for the economy as mobile phones and cloud computing
Indicate whether the statement is true or false