In terms of the 75/15/10 rule, the 15% represents the:
A) money spent on media time or space
B) money spent on ad production
C) money spent for the creative work
D) fee for the media planner
C
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Casting directors, textbook authors, and retail buyers are all examples of formal gatekeepers in the culture production process
Indicate whether the statement is true or false
Under most conditions, gestures should
a. coincide with verbal content. b. precede verbal content. c. follow verbal content. d. remain separate from verbal content.
Effective Public Relations (text) introduces the management function dealing with:
A. Putting a positive "spin" on bad news B. Altering perceptions and manufacturing consent C. Relationships between organizations and stakeholders D. Professional subterfuge and deception E. Relationships within families, work teams, and groups
Market size and growth rates in different countries can be influenced positively or negatively by
A. the ability of management to tailor a strategy to take into consideration differences among country markets. B. competitive rivalry that is only moderate in some countries. C. which countries have the weakest foreign rivals. D. differing population sizes, cultures, income levels, infrastructure, and distribution networks among countries. E. the large size of emerging markets such as Brazil, Russia, China, and India.