After selecting a market for study and choosing bases for segmenting that market, the next step is to:
A. choose a basis or bases for segmenting the market
B. implement and maintain a marketing mix
C. design a marketing mix
D. profile and analyze segments
E. select target markets
Answer: A
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Retailers can use price as an adaptive mechanism with price adjustments
Indicate whether the statement is true or false
Kinetic Company estimates that overhead costs for the next year will be $1,600,000 for indirect labor and $400,000 for factory utilities. The company uses direct labor hours as its overhead allocation base. If 50,000 direct labor hours are planned for this next year, then the plantwide overhead rate is $.025 per direct labor hour.
Answer the following statement true (T) or false (F)
A special agent is limited in the type of transactions he or she can perform for the principal
Indicate whether the statement is true or false
Carla sells hot coffee, cider and tea from a sidewalk cart near Wall Street in New York City. Last month she sold $4,500 worth of product to 1,000 customers. She spent $800 on buying her beverages in bulk. Her monthly costs are: Utilities = $100, Salary = $2,000, Advertising = $0, Insurance = $0, Interest = $0, Rent (cart) = $500, Depreciation = $0. What are Carla's fixed costs?
A. $2,000 B. $2,100 C. $2,600 D. $2,700