Long-tail media are characterized by which of the following?

A. a high number of goods
B. a low cost of reaching markets
C. ease of finding obscure products
D. all of these


D. all of these

Communication & Mass Media

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A speaker says, "There is no need for me to refute Senator Smith's ideas about regulating professional baseball. Senator Smith is unqualified to speak on baseball because he has never played any sport on the high school, collegiate, or professional level." This speaker is guilty of using which type of fallacy in reasoning?

A. hasty generalization B. false cause C. either-or reasoning D. attack on a person

Communication & Mass Media

__________ is a necessity for effective group communication in both face-to-face and virtual meetings

a. Interdependence b. Interruption c. Interaction d. Individualism e. Insightfulness

Communication & Mass Media

What element is essential to the effectiveness of both roasts and after-dinner speeches?

A) the effective use of humor B) the speaker's balance of forensic and epideictic speaking C) the brevity of the speech D) the focus on deliberative goals E) the speaker's delivery

Communication & Mass Media

Which is an example of a presentation aid?

A. a personal story B. a definition C. a testimony from an expert D. a chart

Communication & Mass Media