It is necessary to limit return on investment (ROI) analysis to certain training programs as it can be costly.
Answer the following statement true (T) or false (F)
True
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________ occurs when a customer converts messages received into familiar ideas by interpreting or assigning meaning.
A. Recoding B. Encoding C. Channeling D. Decoding
The price of tickets to the opera vary depending on where the person would like to be seated–in the gallery or in the stalls. This is an example of ________
A) channel pricing B) time pricing C) image pricing D) product-form pricing E) location pricing
Which of the following is NOT recognized as a comparative scaling technique?
A) rank order scaling B) paired comparison scaling C) constant sum scaling D) semantic differential scaling E) B and D
Which of these statements about cost drivers is true?
a. The cost driver for raw material is production volume. b. A predictor that has an absolute cause-and-effect relationship to a cost is called a cost driver. c. The cost driver for salesman's commissions is sales. d. All of the above statements are true.