Describe how did the World’s Toughest Job campaign followed McGuire’s Communication and Persuasion Matrix.
What will be an ideal response?
Though the campaign ultimately wanted people to purchase a card, it first worked
at opening their minds and hearts to a very relatable message. Only after that message
was received, understood and liked, could a behavioral action (purchasing a card) take
place.
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Campus officials want to implement a refusal skills training to help students resist messages encouraging them to cheat on papers and exams. What key element should the training include?
a. a clear definition of what constitutes cheating b. a discussion of the consequences of cheating c. a lists of scenarios where students may encounter cheating d. a segment where student role playing the refusal techniques
What is the most common mistake committed by speakers generating visual aids with a computer?
What will be an ideal response?
Facebook is described as a “Net within the Net” because _______________
a. its users must register and log in b. it allows advertisers to reach their target audiences with precision c. it lets users post video and still photos as well as text d. All of the choices
In low-context cultures, the bonds between people tend to be more ________________ than in high-context cultures.
a. subtle b. important c. defined d. fragile