One challenge that marketing analytics poses for marketing managers is that it is not possible to demonstrate the links between the various metrics and ultimate performance outcomes.
Answer the following statement true (T) or false (F)
False
For marketing managers, a challenge created by big data and marketing analytics is that they must demonstrate the links between the various metrics and ultimate performance outcomes.
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Which form of promotion is most suitable to promote complex and technical products such as automobiles, computers, and investment services?
A. Reminder promotion B. Persuasive promotion C. Informative promotion D. Connective promotion
The __________ property protects against a sophisticated class of attack known as the birthday attack.
A. preimage resistant ? B. one-way C. collision resistant ? D. second preimage resistant
Which of the following is not a type of bias introduced unintentionally during output presentations?
A) how information is sorted B) choice of fonts C) choice of graphics D) setting of acceptable limits
Which of the following is one of the chief drawbacks of relational databases?
A) The inherent complexity B) The expense of the software C) Mastering SQL D) Naming conventions