Hancock Distribution Company characterizes its customers according to their yearly sales potential and whether the account is a builder, a homeowner, or a government facility. This approach to segmentation is called:
A. OAKS selling.
B. total territory management.
C. dual segmentation marketing.
D. multivariable account segmentation.
E. dual differentiation.
Answer: D
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In competitive markets with low entry barriers, the optimal channel structure will inevitably change over time
Indicate whether the statement is true or false
Golden Marine Stores Company manufactures special metallic materials and decorative fittings for luxury yachts that require highly skilled labor. Golden uses standard costs to prepare its flexible budget. For the first quarter of the year, direct materials and direct labor standards for one of their popular products were as follows:
Direct materials: 2 pounds per unit; $3 per pound Labor: 4 hours per unit; $20 per hour During the first quarter, Golden produced 5000 units of this product. At the end of the quarter, an examination of the direct materials records showed that the company used 9500 pounds of direct materials and the direct materials cost variance was $3750 U. Which of the following is a logical explanation for this variance? A) The company used more labor hours than allowed by the standards. B) The company paid a higher cost per hour for labor than allowed by the standards. C) The company used a greater quantity of direct materials than allowed by the standards. D) The company paid a higher cost for the direct materials than allowed by the standards.
Steve applied for a position at BluTech. The interviewers predicted that he would not succeed in the position and rejected him. Steve was then hired in a similar position at RayZo, BluTech's main competitor. Steve did not do well at RayZo. He had several lateral transfers within the company before ultimately being let go. From BluTech's position, the selection decision regarding Steve was a
A. hit; Steve would have succeeded on the job. B. hit; Steve would have failed on the job. C. miss; Steve would have succeeded on the job. D. miss; Steve would have failed on the job.
Rees Manufacturing uses a standard cost system
Standards for direct materials are as follows: Direct materials (pounds per unit of output) 3 Cost per pound of direct materials $6 Actual purchases of direct materials for the current month are 10,000 pounds for $48,600. Planned and actual production for the month is 3,100 units. Rees has issued 10,000 pounds of direct materials to production. The journal entry to record this transaction is ________. A) a debit to Work-in-Process Inventory for $45,198, a credit to Raw Materials Inventory for $55,800, and a debit to Direct Materials Efficiency Variance for $10,602 B) a debit to Work-in-Process Inventory for $45,198, a credit to Raw Materials Inventory for $60,000, and a debit to Direct Materials Efficiency Variance for $14,802 C) a debit to Work-in-Process Inventory for $55,800, a credit to Raw Materials Inventory for $60,000, and a debit to Direct Materials Efficiency Variance for $4,200 D) a debit to Work-in-Process Inventory for $60,000, a credit to Raw Materials Inventory for $48,600, and a credit to Direct Materials Efficiency Variance for $60,000