Explain how YouTube helps customers "experience" a product or service.
What will be an ideal response?
Answers will vary, but should include a discussion of how videos posted on YouTube can provide vivid information about a firm's goods and services-how they work, how to use them, and where they can be obtained. YouTube and similar sites can come relatively close to simulating real experiences, almost as if a consumer is trialing the product in advance.
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Business buyers often select suppliers who also buy from them
Indicate whether the statement is true or false
The first step in planning a retail promotional strategy is _____
a. evaluating the success of past promotional strategies b. determining the promotional mix c. establishing an overall promotional budget d. determining promotional objectives
Gacaca courts are a historic South African tribal-based conflict resolution method
Indicate whether the statement is true or false
Millet Grains Cooperative and Corn Cereals, Inc, discuss the terms of a contract for periodic deliveries of corn. Millet Grains then faxes Corn Cereals a memo on Millet Grains's letterhead that summarizes the points on which they agreed, including a two-year term. Millet Grains begins to perform, and Corn Cereals accepts the deliveries but refuses to pay. ?Refer to Fact Pattern 15-1.Between
Millet Grains and Corn Cereals, this contract is most likely enforceable against A) neither party. B) Millet Grains only. C) Corn Cereals only. D) Millet Grains and Corn Cerealsto the extent of the performance.