What is brand personality and what are the five traits that have been linked to it?
What will be an ideal response?
Brand personality is the specific mix of human traits that may be attributed to a particular brand. Traits that have been associated with brand personality are sincerity, excitement, competence, sophistication, and ruggedness.
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Monroe Hardware contracted to purchase 20 alarm clocks from Clocks Inc., a clock manufacturer. One week before delivery, Monroe Hardware notified Clocks Inc. that it was canceling its contract because it (Monroe Hardware) was overstocked with clocks. Which of the following is a remedy available to Clocks Inc. in this scenario?
A. Clocks Inc. may recover the difference between the contract price of the clocks and the current market price of the clocks. B. Clocks Inc. can recover the purchase price from Monroe even if resale is possible. C. Clocks Inc. must attempt to resell the clocks to another buyer before it can recover damages from Monroe. D. Clocks Inc. must attempt delivery of the goods before it can sue Monroe for damages.
New research in cognitive psychology has revealed a strong connection between language and ____________.
Fill in the blank(s) with the appropriate word(s).
Because the acceptable rate of accuracy is 70% among Internet journalists, dealing with the media has grown increasingly challenging
Indicate whether the statement is true or false
Most blogs are controlled by existing news media
Indicate whether the statement is true or false