Unless you are competing or debating with someone

else, most evaluators use _________ evaluation.

a. criterion-based
b. comparison-based
c. competition-based
d. judgment-based


a

Communication & Mass Media

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Metaphors understood over time and across cultures are known as ________ metaphors:

a. universal or archetypal b. vehicle or tenor c. interactive or intercultural d. map or territory

Communication & Mass Media

__________ are small groups interviewed in loosely structured ways for opinion and reactions

Fill in the blank with correct word

Communication & Mass Media

A presentation speech is not the appropriate time to explain the history of an award; it is the time to

honor the receiver. Indicate whether the statement is true or false

Communication & Mass Media

Rudy is giving a persuasive speech about getting preventive cancer screenings, and she decides to tell a hypothetical story about receiving a cancer diagnosis in her introduction and present it as if it actually happened to her. Is this ethical?

A) Yes, because the overall goal of the speech is clear and responsible. B) No, because she is violating an ethical principle thatrequires that speakers be honest. C) No, because only factual stories should be used as introductory devices. D) Yes, because it will have strong emotional appeal which will sway her audience.

Communication & Mass Media