When Bauer Smith opened a men's shoe store, he decided to carry a full line of shoes in the larger, hard-to-find sizes. Today, his shoe store caters to professional basketball, baseball, and football players who often order a dozen pairs in a single visit. With respect to the positioning strategies, the shoe store uses positioning by
A. competition.
B. cultural symbols.
C. product user.
D. product class.
E. demographics.
Answer: C
You might also like to view...
Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing
A. storage. B. discounting. C. simplicity. D. reciprocity. E. extreme value labeling.
Legislative regulations do not have the full effect of law.
Answer the following statement true (T) or false (F)
When disposing of equipment, Accumulated Depreciation is debited for the existing carrying value
Indicate whether the statement is true or false
When leaders delegate some of their authority to others it is an example of …
a. Dispersed leadership theory b. Transference theory c. Leadership neutralization d. None of the above