In 2002 which major American corporation partnered with nursing to design a media campaign to promote the image of nursing?
a. Johnson & Johnson
b. Baxter
c. Microsoft
d. Wal-Mart
ANS: A
A
In 2003 Johnson & Johnson began a $20 million campaignâ€"Campaign for Nursing's Futureâ€"to enhance the image of nursing, to recruit new nurses and educators, and to retain nurses.
B
Baxter did not launch a media campaign to promote the image of nursing.
C
Microsoft did not launch a media campaign to promote the image of nursing.
D
Wal-Mart did not launch a media campaign to promote the image of nursing.
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