Which of the following is true of international marketing research?
A. It is impossible to coordinate similar marketing research efforts under way in several countries due to language and cultural differences.
B. Comparing the results of one market area to another complicates a home office manager's understanding of markets.
C. It is impossible to standardize the elements of an international marketing information system.
D. If a firm is well-established internationally, working with local market research firms in the countries of interest is less useful.
E. Accurate data (both primary and secondary data) may be hard to find in international markets.
Answer: E
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a. flexible b. democratizing c. creative d. personalized
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A promise to do what one already has a legal duty to do constitutes legally sufficient consideration
Indicate whether the statement is true or false